L&Jr was created to bring people modern, sophisticated and affordable timepieces. After many years spent in the high-end watch industry, the three founders Philippe Cros, Jorg Hysek Jr. and Lionel Ladoire are combining their experience and skills and introducing these new creations. A new approach to the Swiss watch industry, made for today’s world.


Having qualified as an engineer in Canada, Philippe started his watchmaking career in 2002 in Geneva with Vacheron Constantin, then moved to Piaget in 2007 before being appointed Managing Director of Technomarine Asia in 2009 and moving to Hong Kong. In 2012 he founded his own company, based in Asia with a subsidiary in Switzerland, providing development and production support for watchmaking components and finished products.

After beginning his career as a salesman for Chopard, Jörg joined Hysek (his father’s brand). A series of senior roles in international business development and sales followed: five years with HD3, three years with Slyde Watch SA, and two years with MCT Watches. In 2016 he launched EVO Luxury with Lionel Ladoire, offering design, production and distribution support services for the luxury industry, with a focus on watches and jewelry. Since 2017 Jörg has also been the International Director of Sales for the independent watchmaker, De Bethune.

With a background in art and jewellery design, Lionel began his career in high jewellery in 1989. He moved to Geneva in 2006, applying his expertise to watchmaking. Through his “Helvet Manufacture”, he conceptualised luxury watches, inspired by contemporary culture and its underground influences, launching his own micro-brand ‘Ladoire’ in 2007. In 2016, he launched EVO Luxury with Jörg Hysek Jr.